Testimonials

What Leading Brands Say About the Marketing Land D Map

General Motors


"An adequate diagnosis and roadmap like this map really help clarify the steps we need to take."

— Ricardo Gabriel Plaza, Brand Manager, General Motors

Microsoft


"Great idea & design. It's refreshing to see this breakdown of strategic processes."

— Jean Martins, MSN Editorial Partnerships & Operations Lead, Microsoft

Unilever


"The Marketing Land D Map helps structure market-oriented approaches."

— Ayia Zaied, E-commerce Regional Omnichannel Manager, Unilever

Caterpillar


"Such a great visual... reinforces the importance of strategic marketing foundations."

— Shelley Scholl, Marketing Manager, Caterpillar Inc.

Medine Group


The Marketing Land D Map provides clarity between functional specialists and strategic thinkers.

— Jason Bholanauth, Group Digital Marketing Manager, Medine Group

IBM


"The Marketing Land D Map has been an invaluable resource for IBM in refining our go-to-market strategies across different regions."

— Shelley Scholl, Marketing Manager, Caterpillar Inc.

Case Studies

How Businesses Use the Marketing Land D Map

Achieved a massive increase in market share over the years.

"At General Motors, the Marketing Land D Map has played an instrumental role in shaping our long-term marketing strategy. It has provided us with a clear, actionable framework to analyze market opportunities and challenges, enabling us to make informed, data-driven decisions. By using this map, we've been able to identify key areas for growth, streamline our processes, and ensure that our marketing efforts align seamlessly with our overall business objectives. This tool has become a critical component in guiding our strategic planning for sustained success in an ever-evolving market.""

GENERAL MOTORS

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"Microsoft leveraged the AI-driven insights gained from the workshop to completely revamp their digital marketing strategy. By utilizing cutting-edge tools and methodologies, they were able to gain a deeper understanding of customer behavior and market trends. This allowed them to create more targeted, personalized campaigns that significantly increased engagement and conversion rates."


MICROSOFT

“

"At Unilever, the Marketing Land D Map has been instrumental in helping us structure customer-focused marketing strategies that consistently drive measurable results. By providing a clear framework for understanding our target audiences and their unique needs, we've been able to craft tailored campaigns that resonate deeply with our customers. This strategic approach has not only enhanced our engagement but also led to significant improvements in brand loyalty and market share."


UNILEVER

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" Caterpillar's team relies on the Marketing Land D Map to strengthen the foundation of every strategic marketing initiative we undertake. By offering a comprehensive view of market dynamics and customer segments, the map enables us to make well-informed decisions that enhance the effectiveness of our campaigns. It has become an essential tool for aligning our marketing strategies with broader business objectives, ensuring that each initiative is built on a solid framework of data-driven insights and clear, actionable goals. 


caterpillar

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"By utilizing the Marketing Land D Map, we’ve successfully identified under-served market segments that were previously overlooked and developed targeted strategies to engage these audiences. This approach has allowed us to tailor our offerings more effectively, resulting in a significant increase in our market share across key regions. The map has provided us with the clarity and insights needed to pinpoint growth opportunities, optimize our resources, and position ourselves more strategically within the market. As a result, we’ve seen measurable improvements in both customer engagement and overall business performance."


medine