what we offer 

Take a Tour of Marketing using the Marketingland Map.

Discover the Marketingland Map, a process used by leading global brands for almost 100 years to deliver optimum marketing results.

This 1 day workshop simplifies the process into a simple, manageable plan that any business can use to get great results from their marketing efforts - on any budget!

Workshop

here's the

Workshop Overview

Unlock the power of proper marketing with the 1 day Marketingland Workshop. This intensive one-day program is designed to give business owners and decision-makers the tools they need to really understand their market, make strategic marketing decisions, develop profit-focused marketing plans and manage staff and suppliers to ensure maximum results.

Whether you're looking to improve your current marketing approach or build a marketing plan from the ground up, this workshop will provide you with a roadmap to profit.

Real-world case studies from globally recognized brands to help illustrate key concepts.

Practical, hands-on sessions focused on applying what you learn to your unique business.

Expert instruction from seasoned professional with over 30 years experience in sales & marketing working with SMEs.

Workshop-style course designed to equip you with everything you need to generate leads, grow your business and improve your profits.

Agenda Breakdown

Stage 1: Diagnosis

Learn how to understand your market better than your competitors so you can focus your messaging & promotions on the right audience.

STP: Market Segmentation, Targeting & Positioning.

Now that you understand your market, it's time to segment it based on their value, attitudes & behaviours.

The 4 P's are NOT dead!

Promotion, the thing most people think of they think of marketing is less than 10% of "marketing". Pulling any of these levers can make a huge difference to your results.

AI -The SME secret sauce

Global brands have large teams and big budgets, so how can an SME do marketing the same way? AI makes a lot of it faster, cheaper & easier.

It's time to build a brand.

No, your logo is not your brand. It's way more than that! Spend time on brand beach to learn about building a brand that generates profits for years to come.

Who should attend?

This workshop is designed for business owners, entrepreneurs, and marketing assistants who are tired of poor results and dealing with suppliers who over-promise and under-deliver. If you want to take control of your marketing and get real results - the workshop is for you.

SME Business Owners

You're a small to medium-sized business owner looking to take control of your marketing and get real results.

Entrepreneurs

You’re an entrepreneur wanting to ensure your idea is going to make money.

Marketing Assistants

You’re good at social media so you've been thrown into a marketing role. It's time to level-up and become even more valuable with marketing plans that generate revenue and profit.

Sign Up Today!

Only 10 spots available

Frequently ask questions

Is the workshop virtual or in-person?

This one-day workshop is 100% in-person and only available in Brisbane. Please check the event details for more information.

What should I bring to the workshop?

A Hawaiian Shirt, a laptop and a notepad. As this is a trial, we will be developing workshop materials for future participants which you will also have upon completion.

How long is the workshop?

The workshop is a full-day event, lasting approximately 8 hours, including breaks.

Can I get a refund if I’m unable to attend?

No, but you will receive a full credit toward a future workshop.